Episode 241: How to Keep Your Cool and Adjust When SKUs Underperform
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Hearing "your SKU is underperforming" from a retailer can easily put brands into a panic. It's natural. We don't want to be on the chopping block when category reviews come around. That's why we're thrilled to share this "Is It Worth It, Charlie?" episode. In it, Mary Bentdahl, the Co-Founder, CMO, and Director of Sales for ShroomEats, joins Charlie to discuss how she was able to react and to adjust when she heard from a retailer that one of their SKUs was underperforming. You'll hear their conversation on...
😌 The importance of keeping cool when you learn of a SKU's underperformance
😌 How staying proactive in your retailer communication can support your SKU success
😌 What harnessing consumer feedback can do for course correcting sales
SPONSORED BY: OUR MINI REORDER CHECKLIST!
As Mary mentioned, it’s valuable to have a list of go-to actions for selling off the shelf. This checklist can help you be more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!
We're thrilled for you to listen into this episode and want to know which piece of Mary's experience resonated most with you. DM us on Instagram or LinkedIn!
📨 Find the Food Biz Wiz team on Instagram or LinkedIn here!
MEET MARY BENTDAHL OF SHROOMEATS:
Mary is the Co-Founder as well as CMO and Director of Sales of ShroomEats. Shroomeats is a healthier meat substitute made with only 6 ingredients that you can read and pronounce! They produce plant-based patties, grounds, and meatballs. They started in one of their co-founders’ Bangkok kitchens and since then have been producing their tasty plant-based product for over 5 years!
You can find Shroomeats at their site here, on Instagram, and on Facebook!
MEET CHARLIE BERKINSHAW:
Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.