Episode 244: 3 Food Founder Mistakes You Might Be Making
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We know. When someone tells you what NOT to do, it’s easy to tune them out. Maybe they aren’t in your position or they don’t have experience with your challenges. But it’s quite the opposite in today’s episode. Charlie Berkinshaw, the founder and CEO of Element Shrub and our VP of Student Success here at Retail Ready®, joins Alli to discuss the top 3 mistakes he sees food founders make. Charlie has been running Element Shrub for over 9 years as a solopreneur, which means that he knows firsthand the challenges of this industry. You’ll hear…
😅 How running a business based on what other folks are doing can be costly
😅 What you can do to avoid running into unexpected costs when you don’t account for your labor
😅 And why you need to be eyes wide open on what a distributor might cost
Charlie’s sharing all this and more so that you can save yourself time and effort!
We want to know: which mistake might you be making, and what did you need to hear today?
📨 DM us on Instagram or LinkedIn here to let us know!
SPONSORED BY: OUR RETAIL ROADMAP!
This episode is sponsored by our Retail Roadmap! Similar to how Charlie shares his “insider” knowledge in this episode, we want to share Alli’s buyer expertise so that you know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there! Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW!
MEET CHARLIE BERKINSHAW:
Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.