Episode 245: Should I Sell My Products in a Franchise?

Download the Food Biz Wiz Listener Guide and make the most out of our 250 episode library! Get our curated playlists of top episodes on sales pitches, wholesale buyers, founder mindset, marketing, and more. Fast track your learning by downloading our free Listener Guide HERE.

The opportunity to sell our products in a franchise seems like a no-brainer. Right? Well, there is usually more to consider: distribution, our production capacity, and more! That’s why we’re so excited to share this “Is It Worth It, Charlie?” episode where Charlie and Natalia, the founder and owner of Curious Cat Bakery, discuss just this.

As Natalia thinks through whether she should start selling her frozen vegan croissants to a local franchise, you’ll hear more about…

🥐 The main questions she wants to answer before saying yes 

🥐 How she can ease into an agreement that will allow more organic growth

🥐 And what her next steps after the conversation are!

We know plenty of you have likely wondered this same question, so we can't wait to hear which part of this episode you needed to hear most. Let us know by sending us a DM on Instagram or LinkedIn.

 📨 DM us on Instagram or LinkedIn here to let us know!

SPONSORED BY: OUR SECRET SAUCE QUIZ!

Do you want to know what’s working in YOUR biz? Then make sure to take our Secret Sauce Quiz! You’ll answer 10 quick questions on yourself and your biz, and then you’ll learn your brand's current strength & how you can leverage that this year. You’ll receive a curated list of free resources for your exact stage of business so that you can do MORE of what’s working. Click here to take the quiz and receive your results and resources today!

MEET NATALIA LIMA, FOUNDER AND OWNER OF CURIOUS CAT BAKERY:

Natalia Lima is the founder and owner of  Curious Cat Bakery, a vegan bakery based out of St. Petersburg, FL, making the best croissants you’ve ever tasted — that just happen to be vegan. Natalia first fell in love with croissants in the streets of Paris, refused to settle for a life without them after she went vegan, and now, with her bakery, she’s making sure no one else has to either. Curious Cat Bakery was voted one of the top 5 places to get vegan croissants by VegNews and her award winning pastries have garnered a loyal and dedicated legion of vegan and omnivore fans that have called them “incredible,” “better than the croissants in Paris” and “pure magic.”
You can find Curious Cat Bakery as curiouscatbakery on Instagram, YouTube, and TikTok. Find them on their site as well, www.curiouscatbakery.com.

MEET CHARLIE BERKINSHAW:

Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.