Episode 247: The Story Behind Alli’s Buyer Perspective
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Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode:
Even though Alli hosts guests on the Food Biz Wiz podcast frequently, she is rarely the one being interviewed. This episode, we turn the tables on Alli and ask her to share the story behind how she got her buyer perspective. You’ll hear about…
📖 The challenges Alli navigated going from a consumer to a buyer in the thick of retail
📖 What the difference is between markup and margin and how easy they are to mix up!
📖 And why you need to save some bandwidth for after you get on the shelf!
As always, we want to connect further with you: which tidbit from this episode impacted you the most? Let us know via our Instagram or LinkedIn DM!
📨 DM us on Instagram or LinkedIn here to let us know!
Check out all the resources mentioned in the episode below!
Our previous episode 170 with Ryan Pintado-Vertner on maximizing your marketing ROI
Our previous episode with Shulamit Ber Levtov on food founder mental health and how to create plans to support your wellbeing
Check out Retail Ready® students with their wins and their businesses!
Elisabeth Burrow’s Nut Business, Jewels Under the Kilt
Gaye Sheppard’s, Founder and CEO of TuBee’s Honey
Kirk Hutchinson’s Power of the Almond