Part 4 (of 5): Our Philosophy for sustainable growth

The entire Retail Ready®program starts by ensuring you know:

  • WHO you’re selling to

  • WHY they’re buying your products AND

  • WHERE they’re shopping for similar brands

If you’re struggling to get wholesale buyers to say “yes” to your product line, are itching for faster reorders, or feel like your messaging gets lost in the great digital abyss - it’s time to re-examine your assumptions here.

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Here's how it works (and trust me it works):

ATTRACT

Ensure you’re creating a brand (not just a product line!) that is strategically capturing attention from the right people in the right wholesale channels. We call this our "right people, right channels" philosophy, and it's key to getting on the path to profitability.

PITCH

Learn the brains of the buyer and craft a wholesale pitch, sales pipeline and promotional materials that speaks the language of wholesale and gets buyers to say “yes!” Systematize your process, save your sanity, and double down on what WORKS.

GROW

Thoughtfully and sustainably grow once you're on the shelf, or with your existing accounts by creating a doable marketing plan, assess partnerships like broker & distributor relationships (and if they're even right for your brand & biz goals!), and make a plan for future success!

 

These three steps are crucial to building a business that is sustainable, profitable, and scalable.

 

MOST food founders focus entirely on landing more accounts, getting distribution at all costs, and raising investment and operating at a loss for years*, which is the exact strategy that is killing emerging brands.

*Disclaimer: I’m all about getting into chain accounts, working with distributors, and taking on investment IF those are conscious, well-thought-out decisions for your brand and not done just because you mistakenly think it’s the “only way to play” in our industry.
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Here at Food Biz Wiz we take a different approach, and that’s exactly what we teach inside of Retail Ready®.

“Retail Ready® helped me and my staff get clear about our own brand, target customer, and messaging, take our sell sheet from 0 to 60, and learn the ins and outs of working with buyers of all types. The lessons are still working for us 3 years later, and continued access to Alli's wisdom is one of our most beloved business tools.”


— SADIE SCHEFFER, Bread Srsly

“Thanks to Retail Ready® Cult Crackers is now in 325+ stores direct (and still growing!) I took Retail Ready in 2018 and our revenue increased by 49% in 2019, and another 56% in 2020, as a direct result of the course.”



— DIANNA DAR, Cult Crackers

“Retail Ready® has helped Diaspora Co focus our wholesale strategy with tangible ideas and improvements like formatting a linesheet, communicating with buyers and prioritizing our values.”

— SANA JAVERI KADRI, Diaspora Co.

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 How do we do it?

Through our curriculum, our strategic support, and our community. 

 
 
 

SO … Are you ready to:

✔️ stop winging it in your business
✔️ stop being victim to imposter syndrome as you see other brands “succeeding on the shelf” and
✔️ stop wondering when you’ll actually turn a profit?

 

Up next: Page 5 (of 5): your chance to join Retail Ready®

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