Episode 151: [“Is It Worth It, Charlie?” Series] Should I Work with a Distributor?

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This week, Charlie brings us another episode of the “Is It Worth It, Charlie?” series. In it, Charlie e-meets with Annabel Kalmar, director of Tea Rebellion, to discuss if she should continue to work with a distributor.

Working with a distributor is perhaps one of the most critical things you’ll think through when trying to expand into more retailers.

In this episode, Charlie and Annabel consider the following:

🤔 What benefits Tea Rebellion has experienced from working with a distributor

🤔 What challenges arise

🤔 How Tea Rebellion’s mission, values, and logistics fit with working with a distributor

After talking through all these considerations, Annabel gains clarity around her next steps!

👂 Once you listen in, come join our conversations in the Food Biz Wiz® private Facebook group to stay connected with other food founders like yourself!

MEET ANNABEL:

Annabel Kalmar is the Director of Tea Rebellion, a company dedicated to bringing transparency into the tea market and sharing the stories of its growers. To check out more about Tea Rebellion, find them on their website here, their North American Instagram page @tearebellion, or their UK Instagram page @tearebellionuk.

MEET CHARLIE:

Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls. 

BROUGHT TO YOU BY: OUR MASTERCLASS

This episode is sponsored by our Masterclass! Click here to watch our free masterclass on growing your packaged food business. You’ll learn the biggest mistakes we see food founders make as you try to grow your business (plus how to avoid them!), as well as our three-step framework for increasing your sales and succeeding on retail shelves. You’ll also have the opportunity to learn more about Retail Ready® - our course, coaching & community for producers who want to land on more shelves AND have high sales once you’re there- plus how to join us! Click here to watch.